Thursday, February 23, 2012

Augmented Reality

My friend told me about this deodorant commercial which I thought I should share with the class.

I think this is a great example on how to mix 3D with both reality and advertisement. Although the graphics might not seem that complex, they work with the concept of the story. The main reason I wanted to post this add was because that were in charge of this campaign took these concept of angels falling to a whole new level. They live animated a big add in London.

This technique is called augmented reality. I though it was pretty cool and innovative. It made me think that 3D and animation actually expand to all sort of platforms.

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